What is Wimwi Iima Ahmedabad
Ahmedabad Based WIMWI Foods Stacks Up A Fortune, Courtesy CIIE
WIMWI Foods was founded by alumni of IIM-A, Kanupradeep Subramanian and Srishti Shaw, who decided to pursue a common passion and try to bring a change to the Indian food stage with products which offer better eating options and healthier ingredients.
As a first step, the company introduced healthy Shiitake mushrooms under its own brand ‘Le Gourmetz - the foodies’. Known as the jewel of the oriental cuisine, these mushrooms are popular across the globe for their earthy umami flavor ’and exquisite taste.
The company foresees a huge opportunity in providing healthy and interesting snacking solutions for the urban Indian lifestyle Vipul Patel, Associate Vice-President, Agri Investments, CIIE, said. “They plan to utilize the investment to develop a portfolio of healthy snacks and strengthen their distribution across the country. Through this, they are on a mission to build the next billion dollar consumer brand in India, ”he added.
Srishti Shaw, co-founder, WIMWI Foods, said, “Healthy eating is what everyone wants, but most of us end up eating junk and feel guilty about it. We see a huge opportunity to create disruptive solutions here. We want to introduce healthy and interesting snacking solutions that will offer the benefit of convenience without feeling guilty. "
Jain said that WIMWI foods is a high potential business with mentoring from IIM-A and CIIE and a huge network of over 200 stores for distribution.
WIMWI Foods is a FMCG company created with a vision to bring in healthier food options with inspirations from across the world to Indian consumers. They aim to create consumer brands synonymous with health and quality which act as a seamless addition to the traditional Indian diet.
The company is currently a part of IIMAvericks Programs, a CIIE initiative, which invites IIM Ahmedabad alumni to pledge their support for graduating students, who want to tread the unconventional path of entrepreneurship.
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