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AGCO REGIONAL PRIVACY STATEMENT
AGCO GLOBAL ENTERPRISE PRIVACY STATEMENT
This Privacy Statement (the "Statement") Is provided by AGCO Corporation and its subsidiaries and affiliates (see Contact Details) (together"AGCO”, “we"Or"us”). AGCO Corporation is acting as the ultimate controller of data and affiliates and subsidiaries will be acting as joint controllers for personal data relevant to their activities. Capitalized terms not defined in the body of this statement are defined in the glossary at the end of this statement.
Scope of this statement
This Statement governs the manner in which AGCO collects and further Processes Personal Data about individuals who use AGCO’s products or services (“you”). We encourage you to read this Statement carefully, and to regularly check this page to review any changes we might make in accordance with the terms of this Statement.
AGCO has a separate statement governing the processing of machine data. Should there be any discrepancy between the terms of this Privacy Statement and Machine Data Statement respectively to processing of Personal Data then the terms of this Privacy Statement shall control respectively to conflicting terms with respect to Personal Data only.
AGCO may collect Personal Data from you
AGCO may collect personal data from you in the following circumstances:
- AGCO may collect or obtain Personal Data when you participate in an event, fair, product demonstration, roadshow etc.
- AGCO may collect or obtain Personal Data when you visit any AGCO website (each a "Site") Or use any features or resources available on or through a site. When you visit a site, your device and browser will automatically disclose certain information (such as device type, operating system, browser type, browser settings, IP address, language settings, volume of data transferred, dates and times of connecting to a site and other technical communications information) some or all of which may constitute Personal Data.
- AGCO may collect or obtain the following Personal Data when you download or use an AGCO mobile app (each an "App”). AGCO Apps may record certain information (including App usage statistics, device type, operating system, App settings, IP address, language settings, dates and times of connecting to the App, location data, and other technical communications information) some or all of which may constitute personal data. An app may have its own privacy statement, which includes more specific information and you should review before using the relevant app.
- AGCO may collect or obtain Personal Data when you register to use any service provided by AGCO via a Site or an App, or log into a Site or an App, including the following: registration details, login name, email address, password, security question and, if applicable, payment details.
- AGCO may collect or obtain Personal Data when you use any AGCO telemetry devices or data recording devices (each a "Device”) Including the following: (i) if you purchase a vehicle that is equipped with a device, AGCO may collect machine data about the vehicle; and (ii) if you have enabled location-based functions, AGCO may collect location data. Furthermore, AGCO may collect machine data when performing inspection, warranty or other services.
- AGCO may collect or obtain Personal Data when you provide Personal Data to an AGCO authorized distributor or reseller ("Dealer”) (Whether in person, by mail, by phone, online, via electronic communication or by any other means).
- AGCO may collect or obtain Personal Data when you contact AGCO (whether in person, by mail, by phone, online, via electronic communication such as webforms, vehicle configurators or by any other means).
- AGCO may use video surveillance on their sites and facilities that may capture you if you visit our sites. We also may take pictures and videos from customer events.
- AGCO may collect or obtain Personal Data that you manifestly choose to make public, including via social media (e.g., we may collect information from your social media profile (s), if you make a public post about us).
AGCO may receive Personal Data about you from others
AGCO may receive Personal Data about you from third parties. For example:
- AGCO may receive Personal Data about you from Dealers, as outlined above.
- If you interact with third party content or advertising on a site or in an app, AGCO may receive personal data about you from the relevant third party, in accordance with that third party’s applicable privacy statement.
- If you choose to make payment directly to AGCO, or through a Site or an App, or through a Dealer, AGCO may receive Personal Data about you from third parties such as payment services providers, for the purposes of that payment, including the following: purchase details, payment data, credit card data.
- To the extent that any credit reference checks are carried out by AGCO or on its behalf, in connection with an application for credit, in accordance with Applicable Laws, AGCO and / or the relevant Dealer may receive Personal Data about you from credit reference agencies and other third parties, for the purposes of that credit check, including the following: confirmation of whether the reference agency was able to verify your details; and the results of the reference check including your credit rating.
- In complying with its obligations under Applicable Laws, AGCO may receive Personal Data about you from law enforcement agencies and public authorities.
- AGCO may receive personal data about you from public sources (such as telephone directories, land ownership records, lien records, etc.).
- If you interact with any third party content or advertising on a site or in an App (including third party plugins and cookies), AGCO receives Personal Data about you from the relevant third party provider of that content or advertising.
- AGCO also purchases data from data resellers. The third-party data resellers share your data with AGCO based on your permission given to them or, they may also share a publicly available data that is collected by them.
Personal Data you provide about others
In some circumstances, you may provide AGCO with Personal Data about others. For example, you might mention another AGCO customer when commenting on an ACGO product. Whenever you provide any such personal data, you must ensure that this does not violate those third parties ’rights. If you are unsure whether the third party agrees with you providing its personal data, please refrain from communicating such personal data to AGCO.
Categories of Personal Data Processed by, or on behalf of, AGCO
The categories of Personal Data that may be Processed by, or on behalf of, AGCO under this Statement (to the extent permitted by Data Protection Laws) include:
- personal details: Surname; gender; photograph; Video; date of birth; profession; business or employer; sector;
- contact details: email address; postal address; telephone number; fax number; customer ID;
- data relating to Sites or Apps: technical data (as outlined above, including device type, operating system, browser type, browser settings, IP address, language settings, dates and times of connecting to a site, app usage statistics, app settings, dates and times of connecting to the app , location data, and other technical communications information necessary for the operation of the relevant site or app); username; password; security login details; usage data including data volumes; aggregate statistical information;
- Machine data: farm management data, land data, agronomic data, vehicle usage statistics; vehicle performance data; driving patterns; engine temperature data; engine performance data; fuel economy data; emissions data; vehicle service status; vehicle location;1
- commercial details: financial details and payment information (including bank details or credit card details provided in connection with a purchase); purchase history (including products, dates, locations and dealers relating to any purchase); purchase interests; service requests; other
- marketing data: advertising interests; cookie data; clickstream data; browsing history; responses to customer satisfaction surveys and direct marketing; as well as opt-outs from direct marketing. We maintain a suppression list in case you elect to opt-out from direct marketing or otherwise exercise your data subjects ’rights. The suppression list is maintained for ten years to ensure we do not contact you, should we receive your information from a third party.
1 Machine Data may also qualify as Personal Data if we associate it with an identified or identifiable natural person in which case AGCO shall follow both statements. Should there be any discrepancy between the terms of this Privacy Statement and Machine Data Statement respectively to processing of Personal Data then the terms of this Privacy Statement shall control respectively to conflicting terms with respect to Personal Data only.
Lawful basis for Processing Personal Data:
In Processing your Personal Data in connection with the purposes set out in this Statement, AGCO may, depending on the circumstances, rely on any of the following legal bases:
- we have obtained your prior express consent to the processing;
- we have a legitimate interest in carrying out the processing (including our legitimate interests in operating our business, providing goods and services to you, alerting you to other products or services that may be of interest to you, and maintaining or improving our products or services ), and there is no undue risk to your rights, freedoms or interests;
- the processing is necessary in connection with a contract entered into with you, or for your benefit;
- the processing is required by Applicable Laws;
- the processing is necessary to protect the vital interests of any individual; or
- any other lawful basis available under Applicable Laws.
Processing your sensitive personal data:
AGCO does not seek to collect or otherwise Process your Sensitive Personal Data, except where:
- the processing is required or permitted by Applicable Laws;
- the Processing is necessary is in order to establish, exercise or defend legal claims;
- AGCO has obtained your prior explicit consent before Processing your Sensitive Personal Data; or
- any other lawful basis for Processing Sensitive Personal Data.
Purposes for which AGCO may Process your Personal Data
AGCO may Process your Personal Data for the following purposes in particular, to the extent permitted by Data Protection Laws:
- to display the content of a site, an app or a device, and any customizations you may select;
- to monitor, adapt, update, secure and improve our products and services to you;
- to verify your identity and ensure the security of your personal data;
- to respond to your service requests and support needs;
- to understand user engagement and how individuals collectively use the features of a site, an app or a device (or associated vehicle);
- to administer content, promotions, surveys or other features of a Site, an App, or a Device;
- to send you information relevant to your past purchases and interests, subject to compliance with Applicable Laws regarding direct marketing;
- to send you communications regarding administration of your accounts and the features of a site, an app, or a device;
- to notify you about changes to a Site, an App, or a Device;
- to perform data analyzes and other Processing (including trend analysis and financial analysis);
- to identify opportunities, predict outcomes, based on your activities with us;
- to carry out customer segmentation;
- to give effect to your legal rights and your rights under this Statement;
- to protect against fraud, identity theft, and other unlawful activity;
- to establish or exercise AGCO’s legal rights or defend legal claims;
- to establish, exercise or defend legal claims; other
- to comply with Applicable Laws and our other applicable policies.
International transfers of personal data
We may make use of processing facilities controlled or operated by members of our corporate group, or our third party service providers, located in jurisdictions other than the jurisdiction in which your personal data were originally collected. In particular, the content and features of a site, an app or a device may be provided by means of servers located outside your jurisdiction (including, but not limited to, servers located in the United States). Your Personal Data may be transferred to, and Processed using, those servers or other Processing facilities, as part of the operation of a Site, an App or a Device, or in connection with any of the Processing purposes set out in this Statement, subject always to compliance with the provisions of Applicable Laws (eg, by implementing EU Standard Contractual Clauses, where appropriate). These transfers are necessary in order to provide our products and services to you in an efficient and effective manner. By providing Personal Data to AGCO under this Privacy Statement, you acknowledge that your Personal Data may be transferred to locations outside your jurisdiction. If you do not wish for your personal data to be transferred to other jurisdictions, please do not provide your personal data to AGCO, nor use any sites, apps or devices.
Where we transfer your Personal Data to other countries, we do so on the basis of Standard Contractual Clauses and AGCO Binding Corporate Rules. You may request a copy of our Standard Contractual Clauses and details of our Privacy Shield Certification using the contact details provided below.
Protection of your personal data
AGCO is committed to processing your personal data securely. We adopt appropriate data processing practices, and appropriate technical and organizational security measures, to protect against unauthorized access, alteration, disclosure or destruction of personal data. The Internet is not, in itself, a secure environment and we cannot provide an absolute assurance that your Personal Data transferred using the Internet will be secure at all times. Transmission of Personal Data over the Internet is at your own risk and you should only use secure systems to access sites, apps or devices.
You are responsible for keeping your access credentials for each site, app and device safe and confidential. You should frequently change your access credentials and you must notify AGCO promptly if you become aware of any misuse of your access credentials, and immediately change your access credentials.
Disclosure of your personal data
We will not sell, trade, or rent your personal data to others without your consent. We may, however, share or disclose your personal data to third parties in the following circumstances:
- We may disclose your personal data to employees and agents of AGCO, to the extent necessary to provide the services.
- We may share your personal data with recipients within AGCO, for the purposes of operating our business, operating sites, apps or devices, providing you with products or services you have selected, or otherwise for the purposes set out in this statement.
- We may share your personal data with recipients outside AGCO, including dealers, for the purposes of operating our business, operating sites, apps or devices, providing you with products or services you have selected, or otherwise for the purposes set out in this statement.
- We may use third party service providers to help us operate our business, operate sites, apps or devices, provide you with products or services you have selected, or to administer activities on our behalf, such as sending out newsletters or surveys. We may share your personal data with such third parties for the purposes set out in this statement.
- We may share aggregate demographic information with our business partners, trusted affiliates and advertisers for the purposes outlined in this statement. While we make all reasonable efforts to ensure that such information is anonymized, it is possible that your personal data may be disclosed.
- Subject to obtaining your consent, we may share your personal data with our third party marketing partners, for direct marketing purposes. You may withdraw your consent at any time, or object at any time to the processing of your personal data for direct marketing purposes.
- If you make a payment via a Site or an App, or directly to AGCO or a Dealer, your Personal Data may need to be provided to third parties (e.g., payment services providers) for the purposes of facilitating those payments.
- If we sell, merge or transfer all or a portion of our business or assets (including in the event of a reorganization, dissolution, liquidation or other restructuring), we may disclose your Personal Data to the prospective seller or buyer, or their representatives, provided that we have first taken reasonable steps to ensure the security and confidentiality of your personal data.
- We also may disclose your Personal Data: (i) to the extent necessary to establish, exercise or defend legal claims; (ii) if required by Applicable Laws or regulations; (iii) in response to requests from government agencies and law enforcement authorities; (iv) when disclosure is necessary or appropriate to prevent physical harm or material financial loss; or (v) for the purposes of investigating unlawful activity.
Third party services
As set out in this statement, we, may contact you via email, text message, or other electronic means, from time to time, to provide you with information relating to products or services that may be of interest to you. If you wish to unsubscribe from these communications, we include detailed unsubscribe instructions in each such communication. Alternatively, you may use the unsubscribe features provided through our Sites and Apps.
Please note that, in the event that you unsubscribe from receiving communications relating to marketing or advertising, we may nevertheless continue to contact you for the purposes of carrying out your instructions, enabling you to make any purchases you request, administration of your account, or as required or permitted by Applicable Laws.
AGCO offers data subjects the opportunity to define, during their lifetime, the instructions that should be followed after their death with regard to their personal data. Should the data subject pass away without leaving clear instructions about how to manage their personal data, we can also work with immediate family members and representatives to remove personal data of a deceased person where appropriate. In certain circumstances we may provide beneficiaries of deceased data subjects with reasonable information on the data held about the deceased data subject by AGCO. We shall not provide passwords or other login details. Any decision to respond to a request regarding a deceased data subject will need to be balanced against the obligation to keep information secure, safe, and private.
Personal data of children
We do not knowingly collect or further process personal data of children under 16 years of age. We ask parents or legal guardians to assist us by supervising the activities of children in relation to our Sites, Apps and Devices, and by not allowing them to submit any Personal Data through and Site, App or Device.
It is your responsibility to ensure that your personal data held by AGCO is complete, accurate and up-to-date. Subject to Applicable Laws, you may have the following rights:
- the right to request access to, or copies of, your Personal Data that we Process;
- the right to request correction of any inaccuracies in your Personal Data;
- the right to object, on legitimate grounds, to the processing of your personal data;
- the right to request, on legitimate grounds:
- erasure of your Personal Data that we Process; other
- restriction of Processing of your Personal Data that we Process;
- the right to have your personal data transferred to another controller, to the extent applicable;
- where we Process your Personal Data on the basis of your consent, the right to withdraw that consent; other
- the right to lodge complaints regarding the processing of your personal data with a data protection authority.
This does not affect your statutory rights. You may exercise any of these rights by using the contact details provided below.
FAO General Counsel & Corporate Secretary
4205 River Green Pkwy
Duluth, GA 30096
AGCO International GmbH
Victor von Bruns-Strasse 17
8212 Neuhausen am Rheinfall
If you contact us, we will endeavor to investigate and attempt to resolve each query or complaint within one month, or such other period as may be required under Applicable Laws.
Acceptance of this Policy
By using any site, app or device, you are deemed to have accepted this policy. If you do not accept the terms set out in this policy, you must not use any sites, apps or devices.
Amendments to this Policy
Last updated: 23.10.2020
In this Policy, capitalized terms have the following meanings:
- Applicable Laws means all laws, statutes or regulations applicable to the respective AGCO affiliate (s).
- Data Protection Authority Means an independent public authority that is legally tasked with overseeing compliance with Data Protection Laws.
- Data Protection Laws means all Applicable Laws relating to the Processing of Personal Data.
- Machine data, means any data that has been generated and / or collected from your machinery generated by, collected by, or stored in machinery or any hardware or device interfacing with the machinery whether by means of telemetry or otherwise. Machine data may include elements of personal data.
- Personal data means any information relating to an identified or identifiable natural person; an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identification number or to one or more factors specific to his or her physical, physiological, mental, economic, cultural or social identity.
- Process or Processing means any operation or set of operations which is performed upon Personal Data, whether or not by automatic means, including but not limited to: collection, recording, organization, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, blocking, erasure or destruction.
- Sensitive personal data means any Personal Data relating to race or ethnicity, political opinions, religious or philosophical beliefs, trade union membership, physical or mental health, or sexual life, any actual or alleged criminal offenses or penalties to this list, or national identity numbers.
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