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Top golfer Matthias Schwab becomes an ambassador for the SalzburgerLand

Hallwang, Salzburg (OTS) -When he tees off on the golf course, the whole world is watching: Matthias Schwab is Austria's figurehead in a sport that is played by more than 60 million people worldwide. From now on he will officially represent his homeland - as a brand ambassador for the SalzburgerLand. The top golfer and SalzburgerLand Tourismus are entering into a long-term partnership.

Experts agree that the 26-year-old Schwab has a great future ahead of him. Undoubtedly, the path has been climbing steeply since his youth: after his school days in Radstadt with great success in the youth amateur field, Schwab moved out to study at Vanderbilt University in Nashville as the leading US college golfer of his time and number 1 in Europe To become amateur ranking. And in just a few years he has also made it into the top of the world among professionals, with numerous top placements on the European Tour and participation in major tournaments.

A partnership that lies in nature

As an ambassador for SalzburgerLand, he will now represent the region where he once laid the foundation for his career in his international appearances - and which he has firmly in his heart when he travels to tournaments around the world today. "The wonderful nature, the mountains, the lakes and, of course, first and foremost the first-class golf courses - all of this has strongly shaped my personality and as an athlete" says Matthias Schwab. "It is very nice and a great honor for me to do my part to make the SalzburgerLand even better known internationally as an attractive travel destination and to represent the beauty of my home in the world."

There couldn't be a more suitable brand ambassador for SalzburgerLand Tourismus, as well as managing directors Leo Bauernberger emphasizes: “To be at the forefront of a world sport as an Austrian is an achievement that cannot be valued highly enough. Matthias Schwab has always remained authentic and deeply rooted in his homeland, he is personable, smart and eloquent. That makes him the perfect partner for us and the holiday destination SalzburgerLand. "

Joint communication activities start as early as April

The first joint communication activities begin in April as part of the current summer campaign with the motto “This is what we live for”: Schwab will use emotional video messages on social media to present his connection to SalzburgerLand and his favorite places on the mountain, in the valley and, of course, while playing golf. The cooperation will then be expanded in the long term. Bauernberger: “We will also bring Matthias together with other SalzburgerLand ambassadors from the fields of sport and culture. This results in a lot of excellent synergies - also with other Matthias partners such as Red Bull and Audi, who are also based in SalzburgerLand. "

Great economic importance of the golf offer in SalzburgerLand

Because the experience of nature, combined with a world-class cultural offer and the proximity to the historic city of Salzburg are arguments that hardly any other destination can bring forward. "Golf is one of the essential offers in SalzburgerLand with positive effects on our tourism industry in many ways", reports Bauernberger. "Since you can play golf in many Salzburg golf clubs from mid-March to November, the offer is important for the tourist shoulder seasons and thus a motor for year-round tourism."

With daily expenses of up to 300 euros per person (Note: including green fee, excluding travel) the golf holidaymakers are well above the average of other summer active holidaymakers and thus make a major contribution to the added value of tourism. "Golf vacationers have a particularly good time on their vacation, usually live in the higher hotel categories, attend events or the many excursion destinations in the city and state of Salzburg and like to eat well", so Bauernberger. The golf courses are also an important infrastructure for business and conference tourism.

A healthy sport on the upswing

"Golfing in the great outdoors and in the fresh, healthy, alpine air is now the ideal leisure activity that many long for", also knows Bauernberger. This can also be seen in numbers in SalzburgerLand: The 17 golf courses in SalzburgerLand recorded double-digit increases in the number of rounds of golf played last summer. And the SLTG managing director is convinced: "This trend will continue this summer."

Matthias Schwab's season highlights: British Open and Olympia

It is not impossible that you will run into Matthias Schwab while playing golf in the city and state of Salzburg. After a promising start to the season with two top ten places on the European Tour, the 26-year-old is currently preparing for the next big tournaments this season: "The big highlights of the season are of course the British Open in July and August at the venerable Royal St. George’s Golf Club and the Olympic Games in Japan. That I was able to qualify for these two tournaments is great for me - now of course I want to be as far ahead as possible there. "

Big tournaments in Austria and the SalzburgerLand

In the coming week (April 15-18) Schwab will tee off at his home tournament as part of the European Tour, the Austrian Open at GC Atzenbrugg. The tournament jumped in at very short notice for the canceled Portugal Masters. "Austria is once again proving its special golf competence and will present itself as a first-class venue"so Peter Enzinger, President of the Austrian Golf Association (ÖGV), who is also looking forward to further major tournaments from a domestic perspective: From 15.-18. In July the European Challenge Tour stops at GC Adamstal in Lower Austria. Already from 17.-20. June find in GC Gut Altentann near the picturesque Wallersee in SalzburgerLand the National Open Championships instead of.

“After this tournament took place in SalzburgerLand for the first time last year (note: in the GC Zell am See-Kaprun) and was such a great success with the highest-caliber field in history, I am particularly pleased that we have our best golfers too will see you in my homeland again this year ", said the ÖGV president from Mittersill.

Success from Schwab and Wiesberger as a turbo for the youth

The young jewel Emma Spitz just last weekend with 3rd place in the prestigious Augusta National Women's Amateur Enzinger is of course also enthusiastic about another big exclamation mark: “I believe that we will have a lot of fun with our athletes in the next few years. Of course, the boys orient themselves towards the successes of Bernd and Matthias, who show what is possible with talent, hard work and passion. Both of them are of inestimable value for the local golf sport. "

An interview with SalzburgerLand ambassador Matthias Schwab
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Inquiries & contact:

SalzburgerLand Tourismus GmbH
Gernot Hörwertner
+43 662 6688-75
[email protected]