Why is Wherees Waldo prohibited
For which areas should advertising be banned in the future?
In future, outdoor advertising should only be possible for specialist retailers, provided it is attached to the outside walls or in the shop window.
Cinema advertising is to be further restricted. There is now a general ban on tobacco advertising for films in which children and young people can be present. It is intended to replace the previously applicable time limit on films after 6 p.m. Tobacco advertising and advertising for similar products will then only be possible for films that have not been approved for young people.
Which products do the bans apply to?
The draft equates nicotine-free electronic cigarettes and refill containers with nicotine-containing products in certain areas. These have become increasingly popular among young people in recent years. The variety of flavors makes it easier to start smoking.
When do the new regulations apply?
They come into force in stages:
The changed requirements for cinema advertising and a ban on free samples outside of specialty shops - for example at music festivals and tobacco products - and as prizes in competitions - should come into force on January 1, 2021.
The bans on outdoor advertising such as on billboards or stops for conventional tobacco products are to apply from January 1, 2022. From January 1, 2023, the advertising ban will also apply to so-called tobacco heaters and from January 1, 2024 to electronic cigarettes and refill containers.
What advertising bans are there already?
Tobacco advertising is already banned in the press and in other printed publications, as well as on the Internet, radio and television. Tobacco companies are also prohibited from sponsoring radio programs, events or activities with cross-border effects. The ban also applies to audiovisual media services and programs broadcast on traditional television. Likewise, media services on demand, such as video-on-demand.
Sponsoring is a contribution by companies to the financing of audiovisual media services or programs with the aim of promoting their name or brand, for example. Product placement by tobacco products or tobacco companies in audiovisual programs, including television, is also prohibited.
Around 121,000 deaths per year in Germany can be directly attributed to smoking. Smoking causes almost 100 billion euros in economic costs, and this is due to absenteeism and illness alone. That comes from the current drug and addiction report of the drug commissioner of the federal government.
It is encouraging that the proportion of young people who smoke has fallen by two thirds in the past ten to 15 years. The smoking rate among adults has also decreased. It is currently around 28 percent. However, the consumption of e-cigarettes is clearly increasing, especially among adolescents and young adults. It is important to stop this trend.
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