What does Sesquipedalian Orator mean
Rhetoric and rhetoric seminars
Strong rhetoric and serenity -
Seminars for all free spirits in the spotlight
and lateral thinkers with stage fright, all frequent speakers and slide masters,
Moderators and presenters,
Poets and leaders, copywriters and thinkers.
For business, politics and culture.
Strong rhetoric and serenity: German speaking school. Since 1978.
How can we support you? Talk to us.
Speeches, presentations or even contributions to discussions can be due to a badrhetoric repel or entertain - a professional rhetoric seminar is necessary here. Or meet with immediate approval or sustained rejection. Whether in workshops, meetings or at trade fairs or congresses: there are always immense differences to be observed in the way people communicate something and use rhetoric. It is easy to determine for yourself whether promotions, announcements, pleadings or arguments are perceived as believable or as intrusive or even as fraudulent. All of this triggers appropriate rhetoric.
rhetoric can generate excitement, boredom, or discomfort alike. What kind of feeling remains in us - and whether we have been convinced of something also depends on the content. However, we interpret meaningful ideas or arguments ourselves as questionable - if the speaker is acting insecure or sending the wrong signals: facial expressions, gestures or arguments. It starts with the - quite normal, by the way - internal stress, which likes to hit the voice or express it in another form. Although no one is completely exempt from this, these are typical more or less subliminal signs for the audience that the speaker may not dare to cross the path himself. The greatest challenge when learning rhetoric - and thus for rhetoric seminars - is the analysis and modification of these unconsciously transmitted signals. And in inappropriate behaviors that have been automated over the years because nobody (perhaps out of politeness) has given appropriate feedback. The protected space of a rhetoric seminar enables exactly this.
In this context, a central finding in communication sciences is of the utmost importance (based on Paul Watzlawik): You can't not communicate. Or to put it another way: You cannot not work. This is the basic approach in rhetoric. And our rhetoric seminars.
A good Rhetorician visualizes all those behavioral patterns and communicative signals that it sends out. In order to then analyze self-critically whether he actually underlines his messages with them or rather weakens or even contradicts them. Let's take a look at what it means to be a good rhetorician, what it means to be able to speak convincingly, at times in a rousing way. And what it means, as the Canadian communication theorist Herbert Marshall McLuhan, (* July 21, 1911, † December 31, 1980) once established that not only the speech, but above all the speaker is the message ...
Basic challenges for rhetoric and rhetoric seminars
“Poeta nascitur, orator fit”, says an ancient Roman saying: poets are born - while speakers are made. Although everyone deals with internal stress differently before a speech, everyone is rhetorically different and socialized. Despite everything, rhetorical dexterity in front of an audience is largely a matter of trying, training and readjusting. At this point, rhetoric seminars can provide the first impetus.
Once you have overcome your weaker self and self-critically analyzed your own rhetorical strengths and weaknesses, it is only a question of adequate rhetorical techniques and behavioral patterns to be trained with which you leave a strong impression. Joachim Knape (German professor of rhetoric), who freely calls upon Kant: "Have the courage to use your own ability to express yourself." This rhetorical imperative also stands for the enlightening traits of rhetoric ...
The skill Speeches in front of an audience - no matter how big - is anything but a matter of course. It creates difficulties especially for those who have little speaking experience or who rarely have the opportunity to give lectures. The modern world of work increasingly requires verbal and media - i.e. rhetorical - skills.
Do you also have the feeling that there is a certain gap between the rhetorical requirements of everyday work and your own communicative skills? Then you feel like very many people who have to communicate a lot in their job. Because the professional requirements ignore the existing communication gap in Germany. In contrast to Anglo-Saxon countries, the curriculum-based neglect of oral presentation skills, which can be found in the entire education system: the differences between written and spoken language are hardly taught, curricula concentrate on the pure reproduction of factual knowledge (even if this is now done in elementary schools with the help of PowerPoint happens).
So if you suspect rhetorical gaps in yourself - don't worry: this has primarily something to do with the societal problem described - and not with personal failures. The structural weakness of German pedagogy - in our opinion - is to blame for lectures that are regularly heard in project meetings or at conferences that try to translate the complex German written code into orality. And to do justice to the factual orientation that has been acquired. That this inevitably fails is due to the fact that so-called speaking-effective texts are ephemeral. So the spoken word - in contrast to what is written - evaporates. The human brain is also an excellent data filter - but an extremely poor data collector. In addition to the volatility of the spoken language, which is hardly noticed in lectures or presentations, there is usually the already mentioned nervousness at the moment of the presentation (performance nervousness). This often mutates into mental agitation: it prevents the speaker from calling up content and is always the cause of incorrect articulation and speaking techniques (if there is no physiognomic reason). On the one hand, all of this inevitably leads to overload and often to microsleep for the audience. On the other hand, to recurring false rhetorical patterns - which lead to unwanted audience reactions. The answer to that? A wealth of rhetoric advice literature and tons of tips, tricks and tricks. Unfortunately, even the greatest accumulation of knowledge hardly brings anything. In all our rhetoric seminars we observe: Especially participants who have struggled through counselors are either not able to call up their rhetorical knowledge in the moment of truth, in the moment of the lecture and stage fright. Or they force themselves into a theoretical corset that makes them seem stiff and inauthentic. That proves: Rhetorical Techniques have to be practiced in practice, but also understood theoretically so that they can be transferred to different situations. When learned, rhetoric is as intuitive as riding a bicycle. And exactly the opposite of a physical formula. This is where we start our rhetoric seminars: The potential for impact varies from person to person. What seems phenomenal and sympathetic to one person - may seem artificial to another. Find out with us in our rhetoric seminars which style suits you ...
The rhetoric - term
Rhetoric (from ancient Greek "oratory") is ...
- Psychagogy - the "soul guidance" according to Plato (the former professor for rhetoric at the University of Tübingen, Walter Jens (* March 8, 1923; † June 9, 2013), spoke of "soul guidance in the horizon of reason")
- Persuasion - convincing people
- or: speaking aimed at approval and the establishment of plausibility
From the abundance of definitions in the literature, we derive the following, own:
Rhetoric is the ability to find appropriate means of communication in a particular communicative situation and to present them credibly and effectively in performance.
(Performance here means the language behavior shown and the ability to adequately use non-verbal and verbal means of communication.)
Peter H. Ditko, founder of the German Speaking School, summarized the answer to the question of what rhetoric is as follows: "To make thoughts audible and visible."
rhetoric as an (autonomous) part of communication science sees its own task in the strategic, targeted design of messages. It is of course also a political, legal, journalistic or business communication craft or something for ceremonial speeches. But it is - according to Joachim Knape - above all one thing: the mastery of success-oriented communication procedures that pursue two fundamental (opposing) principles:
- the metabolism, i.e. the goal of changing the perspectives or standpoints of the recipients (target group / listener / audience / (partial) public / reader)
- or systasis - the creation and / or strengthening of social bonds
Rhetoric always pursues the persuasion of others - in contrast to the pure transmission of information (e.g. telephone book) or often to fiction or other art forms (e.g. Dada). And thus the goal to convince an audience or a target group of something or to consolidate convictions.
The Lasswell formula (formulated in 1948 by the American communication scientist Dwight Lasswell (born February 13, 1902; † December 18, 1978)) has established itself as the basis of conceptual work in all areas of business and social communication:
"Who says what, to whom, with what, in which channel (i.e. through which medium), with what intention - with what effect?"
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